Check Mic One

newyorker:

theatlantic:

Responding to Malcolm Gladwell, the co-founder and Creative Director of Twitter discusses how social media can affect real change.

People who lived through this time repeatedly referred to feeling a “fever” to participate. Gladwell says this fever is better described as “a military campaign,” adding that “Martin Luther King, Jr., was the unquestioned authority.” Gladwell tells us that, “the center of the movement was the black church,” and makes a strong argument that the status quo can only be truly challenged and changed by a hierarchical, militarily-like organization. Gladwell is wrong. Big change can come in small packages too.

Read the full essay here.

Gladwell’s original essay, “Small Change,” is available here.